Start with ActiveCampaign (best automation value at mid-scale)
At 5,000–50,000 contacts, ActiveCampaign offers the best automation depth per dollar. Conditional workflows, CRM, and lead scoring at $49–$149/mo vs HubSpot's $800/mo for similar features.
- Recommendation: ActiveCampaign, Brevo
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
ActiveCampaign
Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.
Brevo
Multi-channel marketing platform (formerly Sendinblue) with send-based pricing, unlimited contacts, and email + SMS + WhatsApp + chat. Free tier: 300 emails/day; Starter at $25/mo for 20,000 emails.
Why this recommendation
At 5,000–50,000 contacts, ActiveCampaign offers the best automation depth per dollar. Conditional workflows, CRM, and lead scoring at $49–$149/mo vs HubSpot's $800/mo for similar features.