Start with ActiveCampaign (B2B automation without enterprise pricing)
For B2B teams needing lead scoring and CRM sync without paying HubSpot's $800/mo Professional minimum, ActiveCampaign Plus at $49/mo includes CRM pipeline management, contact scoring, site tracking, and conditional if/else automation workflows. It handles 80% of HubSpot's marketing automation capability at one-sixteenth the price—the right starting point for teams between 5–100 employees where marketing-sales alignment matters but enterprise attribution isn't yet required.
- Recommendation: ActiveCampaign, HubSpot Marketing Hub
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
ActiveCampaign
Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.
HubSpot Marketing Hub
All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks
Why this recommendation
For B2B teams needing lead scoring and CRM sync without paying HubSpot's $800/mo Professional minimum, ActiveCampaign Plus at $49/mo includes CRM pipeline management, contact scoring, site tracking, and conditional if/else automation workflows. It handles 80% of HubSpot's marketing automation capability at one-sixteenth the price—the right starting point for teams between 5–100 employees where marketing-sales alignment matters but enterprise attribution isn't yet required.