Start with Marketo (enterprise B2B marketing ops)
For enterprise B2B organizations with a dedicated marketing operations team, Marketo's lead scoring engine, ABM orchestration, multi-touch attribution, and deep Salesforce integration are unmatched at scale. Expect $895+/mo at minimum and a 6–12 week implementation investment to configure lead lifecycle stages, scoring models, and campaign programs correctly. The Marketo investment only pays off when the team has the operational maturity to use its full capability—with a Salesforce instance as the CRM.
- Recommendation: Marketo, HubSpot Marketing Hub
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
Marketo
Enterprise B2B marketing automation platform (Adobe) with advanced lead scoring, ABM, multi-touch attribution, and deep Salesforce integration. Custom pricing starts at ~$895/mo; requires dedicated ma
HubSpot Marketing Hub
All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks
Why this recommendation
For enterprise B2B organizations with a dedicated marketing operations team, Marketo's lead scoring engine, ABM orchestration, multi-touch attribution, and deep Salesforce integration are unmatched at scale. Expect $895+/mo at minimum and a 6–12 week implementation investment to configure lead lifecycle stages, scoring models, and campaign programs correctly. The Marketo investment only pays off when the team has the operational maturity to use its full capability—with a Salesforce instance as the CRM.