Klaviyo for revenue attribution, but model SMS costs carefully
At 50,000+ contacts, Klaviyo's email pricing reaches $350+/mo and SMS is priced separately on top. For high-AOV DTC brands where predictive CLV and churn prevention justify the cost, Klaviyo's analytics depth drives enough incremental revenue to make the premium rational. Teams should model total cost including SMS against projected revenue recovery before committing—Omnisend is a viable alternative at 60% of the cost for brands where advanced analytics aren't driving decisions.
- Recommendation: Klaviyo, Omnisend
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
Klaviyo
E-commerce-focused email and SMS platform with native Shopify/BigCommerce integration, per-email revenue attribution, and predictive analytics. Free for 250 contacts; pricing scales with list and SMS
Omnisend
E-commerce marketing automation with pre-built Shopify/WooCommerce workflows, email + SMS + push notifications in one plan. Free for 250 contacts; Standard at $16/mo for 500 contacts.
Why this recommendation
At 50,000+ contacts, Klaviyo's email pricing reaches $350+/mo and SMS is priced separately on top. For high-AOV DTC brands where predictive CLV and churn prevention justify the cost, Klaviyo's analytics depth drives enough incremental revenue to make the premium rational. Teams should model total cost including SMS against projected revenue recovery before committing—Omnisend is a viable alternative at 60% of the cost for brands where advanced analytics aren't driving decisions.