Start with Brevo (send-based pricing for large lists)
At 50,000+ contacts with moderate send frequency, Brevo's send-volume pricing saves 3–10x compared to contact-based platforms. Unlimited contacts are included at every paid tier; pricing is based on emails sent per month rather than list size. A business with 100,000 contacts sending two campaigns per month pays roughly $65/mo on Brevo versus $800+/mo on HubSpot Professional. European teams also benefit from EU data hosting and documented GDPR compliance built into the platform.
- Recommendation: Brevo, ActiveCampaign
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
Brevo
Multi-channel marketing platform (formerly Sendinblue) with send-based pricing, unlimited contacts, and email + SMS + WhatsApp + chat. Free tier: 300 emails/day; Starter at $25/mo for 20,000 emails.
ActiveCampaign
Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.
Why this recommendation
At 50,000+ contacts with moderate send frequency, Brevo's send-volume pricing saves 3–10x compared to contact-based platforms. Unlimited contacts are included at every paid tier; pricing is based on emails sent per month rather than list size. A business with 100,000 contacts sending two campaigns per month pays roughly $65/mo on Brevo versus $800+/mo on HubSpot Professional. European teams also benefit from EU data hosting and documented GDPR compliance built into the platform.