Start with Omnisend (affordable e-commerce automation)
For small e-commerce lists, Omnisend offers pre-built Shopify/WooCommerce flows (cart abandonment, welcome, post-purchase) at lower cost than Klaviyo with email + SMS + push in one plan.
- Recommendation: Omnisend, Klaviyo
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
Omnisend
E-commerce marketing automation with pre-built Shopify/WooCommerce workflows, email + SMS + push notifications in one plan. Free for 250 contacts; Standard at $16/mo for 500 contacts.
Klaviyo
E-commerce-focused email and SMS platform with native Shopify/BigCommerce integration, per-email revenue attribution, and predictive analytics. Free for 250 contacts; pricing scales with list and SMS
Why this recommendation
For small e-commerce lists, Omnisend offers pre-built Shopify/WooCommerce flows (cart abandonment, welcome, post-purchase) at lower cost than Klaviyo with email + SMS + push in one plan.