Start with HubSpot Marketing Hub (CRM-native B2B automation)
When marketing-sales alignment and attribution matter, HubSpot's native CRM integration and workflow builder provide the tightest feedback loop—if you can budget Professional ($800/mo).
- Recommendation: HubSpot Marketing Hub, ActiveCampaign
Recommended starting points
Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.
HubSpot Marketing Hub
All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks
ActiveCampaign
Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.
Why this recommendation
When marketing-sales alignment and attribution matter, HubSpot's native CRM integration and workflow builder provide the tightest feedback loop—if you can budget Professional ($800/mo).