Decision finder result — Marketing Automation • Personalized recommendation

Start with Marketo (enterprise B2B marketing ops)

For enterprise B2B with dedicated marketing ops, Marketo's lead scoring engine, ABM, multi-touch attribution, and deep Salesforce integration are unmatched—but expect $895+/mo and implementation investment.

How this works: Based on common constraint patterns, we match you to the operating model and products that typically fit. Verify against your specific requirements.

Recommendation: Marketo, HubSpot Marketing Hub

See all Marketing Automation products

Start with Marketo

Recommended starting points

Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.

Recommended

Marketo

Enterprise B2B marketing automation platform (Adobe) with advanced lead scoring, ABM, multi-touch attribution, and deep Salesforce integration. Custom pricing starts at ~$895/mo; requires dedicated ma

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Recommended

HubSpot Marketing Hub

All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks

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Why this recommendation

Different constraints? Try these paths

Start with Omnisend (affordable e-commerce automation)

Omnisend, Klaviyo

Start with Klaviyo (e-commerce revenue attribution at scale)

Klaviyo, Omnisend

Klaviyo for revenue attribution, but model SMS costs carefully

Klaviyo, Omnisend

Start with ActiveCampaign (B2B automation without enterprise pricing)

ActiveCampaign, HubSpot Marketing Hub

Start with HubSpot Marketing Hub (CRM-native B2B automation)

HubSpot Marketing Hub, ActiveCampaign

Start with Mailchimp (simplest path for small lists)

Mailchimp, Brevo

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