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Start with ActiveCampaign (B2B automation without enterprise pricing)

For B2B teams needing lead scoring and CRM sync without Marketo/HubSpot costs, ActiveCampaign Plus ($49/mo) includes CRM, scoring, and conditional workflows.

How this works: Based on common constraint patterns, we match you to the operating model and products that typically fit. Verify against your specific requirements.
  • Recommendation: ActiveCampaign, HubSpot Marketing Hub
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Start with ActiveCampaign

Recommended starting points

Based on your constraints, these products typically fit best. Read each decision brief to confirm pricing behavior and limits match your reality.

Recommended

ActiveCampaign

Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.

Recommended

HubSpot Marketing Hub

All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks

Why this recommendation

For B2B teams needing lead scoring and CRM sync without Marketo/HubSpot costs, ActiveCampaign Plus ($49/mo) includes CRM, scoring, and conditional workflows.

Different constraints? Try these paths

Start with Omnisend (affordable e-commerce automation)
Omnisend, Klaviyo
Start with Klaviyo (e-commerce revenue attribution at scale)
Klaviyo, Omnisend
Klaviyo for revenue attribution, but model SMS costs carefully
Klaviyo, Omnisend
Start with HubSpot Marketing Hub (CRM-native B2B automation)
HubSpot Marketing Hub, ActiveCampaign
Start with Marketo (enterprise B2B marketing ops)
Marketo, HubSpot Marketing Hub
Start with Mailchimp (simplest path for small lists)
Mailchimp, Brevo

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