Product overview — Marketing Automation
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Medium
Klaviyo
E-commerce-focused email and SMS platform with native Shopify integration, per-email revenue attribution, and predictive analytics. Free for 250 contacts; pricing scales with list and SMS volume.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether Klaviyo is in the right neighborhood.
Best for
- Shopify and Shopify Plus stores needing revenue attribution and predictive analytics per campaign
- DTC brands where cart abandonment, browse abandonment, and post-purchase flows drive significant revenue
- E-commerce marketers who optimize based on revenue-per-email rather than open rates or click rates
- Brands wanting combined email + SMS flows orchestrated in one platform with revenue tracking
- High-AOV e-commerce businesses where predictive CLV and churn prevention justify the premium pricing
- BigCommerce and WooCommerce stores needing native product catalog sync for dynamic content
Who should avoid
- Not on an e-commerce platform—Klaviyo's value proposition is built around order data and revenue attribution
- B2B business needing lead scoring, ABM, and CRM pipeline management—HubSpot or Marketo are better
- Budget-constrained with 25,000+ contacts—Brevo or Omnisend offer similar e-commerce features at lower cost
- Simple newsletter and campaign needs without e-commerce—Mailchimp is cheaper and easier
- New store with <500 orders—predictive analytics won't have enough data to be useful
- SMS is not part of your strategy—you're paying premium positioning for a feature you won't use
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.