Pricing for Klaviyo
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Contact list exceeds 250 (free tier cap)—pricing starts at $20/mo for 251–500 contacts
- Need SMS marketing—separate SMS plan required; credits purchased based on volume
- Need advanced reporting and benchmarks—available on higher tiers
- Multi-store management—requires higher-tier plan for multiple Shopify stores
- Need custom data science models and advanced CDP features—pushes toward enterprise pricing
What gets expensive first
- SMS credits are separate from email pricing; a combined email+SMS program can cost 2x the email-only price
- Predictive analytics require minimum order volume (~500+ orders) to generate meaningful predictions
- Email pricing jumps at thresholds: 10,000 contacts ($150/mo), 25,000 ($400/mo), 50,000 ($720/mo)
- Profile sync from Shopify can lag during high-volume events (BFCM); plan for sync delays
- No native landing page builder—requires external tools or Shopify's built-in pages
- Exporting data from Klaviyo: contact data exports easily, but flow performance history is harder to migrate
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
- Free - $0 for 250 contacts - 500 emails/mo, basic flows, Shopify sync
- Email - $20/mo for 251-500 contacts - Full email automation, segmentation
- Email + SMS - $35/mo for 251-500 contacts + SMS credits - Cross-channel flows
- Enterprise - Custom pricing - Dedicated CSM, advanced CDP features
Compare pricing trade-offs head-to-head
Use these comparisons when you are down to two finalists and need a clearer trade-off view.
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.
Something outdated or wrong? Pricing, features, and product scope change. If you spot an error or have a source that updates this page, send us a correction. We prioritize vendor-verified updates and linkable sources.