Product overview — Marketing Automation
•
Medium
ActiveCampaign
Mid-market email marketing and automation platform with best-in-class conditional workflows, built-in CRM, and lead scoring. Lite from $29/mo; Plus at $49/mo adds CRM and scoring.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether ActiveCampaign is in the right neighborhood.
Best for
- Growing businesses that outgrew Mailchimp and need real conditional automation without enterprise costs
- B2B teams needing lead scoring and CRM in one tool at $49/mo instead of HubSpot's $800/mo
- Marketing teams that prioritize automation workflow depth over email template aesthetics
- Agencies managing multiple client accounts with the agency-friendly account structure
- Solopreneurs and small teams wanting CRM + email + automation in one affordable platform
- Companies migrating from Mailchimp who want similar ease-of-use with deeper automation
Who should avoid
- E-commerce-first and need native Shopify revenue attribution—Klaviyo is purpose-built for this
- Need enterprise ABM and multi-touch attribution—HubSpot Enterprise or Marketo are better
- Email template design quality is a top priority—Mailchimp's editor is more polished
- Enterprise with 200+ employees needing complex custom objects and advanced reporting
- Need landing page builder as primary tool—HubSpot's or dedicated tools are stronger
- Already heavily invested in HubSpot CRM—switching CRMs adds unnecessary migration risk
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.