Pricing for ActiveCampaign
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Need predictive sending and split automations—requires Professional ($149/mo)
- Need custom objects and advanced CRM features—requires Professional tier
- Site messaging and in-app chat—requires Professional tier
- Contact count beyond 25,000—pricing jumps become significant
- Need advanced attribution reporting—ActiveCampaign's reporting may not be enough; consider HubSpot
What gets expensive first
- API rate limits: 5 requests per second on Lite/Plus; can bottleneck data-heavy integrations
- CRM deal pipeline limited to basic fields on Lite—custom fields need Plus tier
- SMS requires additional credits purchased separately; not included in base pricing
- Transactional email (Postmark) is a separate product—not built into ActiveCampaign
- Migration from other platforms: contact history imports are limited; behavioral data doesn't transfer
- Annual billing required for best pricing—monthly billing is 20–30% more expensive
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
- Lite - $29/mo for 1,000 contacts - Email marketing + automation builder
- Professional - $149/mo for 1,000 contacts - Predictive sending, split automations
- Plus - $49/mo for 1,000 contacts - CRM, lead scoring, SMS, landing pages
- Enterprise - Custom pricing - Custom objects, dedicated account rep
Compare pricing trade-offs head-to-head
Use these comparisons when you are down to two finalists and need a clearer trade-off view.
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.
Something outdated or wrong? Pricing, features, and product scope change. If you spot an error or have a source that updates this page, send us a correction. We prioritize vendor-verified updates and linkable sources.