Pricing behavior — Marketing Automation
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Pricing
Pricing for Klaviyo
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Sources linked — see verification below.
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Contact list exceeds 250 (free tier cap)—pricing starts at $20/mo for 251–500 contacts
- Need SMS marketing—separate SMS plan required; credits purchased based on volume
- Need advanced reporting and benchmarks—available on higher tiers
- Multi-store management—requires higher-tier plan for multiple Shopify stores
- Need custom data science models and advanced CDP features—pushes toward enterprise pricing
What gets expensive first
- SMS credits are separate from email pricing; a combined email+SMS program can cost 2x the email-only price
- Predictive analytics require minimum order volume (~500+ orders) to generate meaningful predictions
- Email pricing jumps at thresholds: 10,000 contacts ($150/mo), 25,000 ($400/mo), 50,000 ($720/mo)
- Profile sync from Shopify can lag during high-volume events (BFCM); plan for sync delays
- No native landing page builder—requires external tools or Shopify's built-in pages
- Exporting data from Klaviyo: contact data exports easily, but flow performance history is harder to migrate
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
Free
- Free - $0 for 250 contacts - 500 emails/mo, basic flows, Shopify sync
Plans
- Email - $20/mo for 251-500 contacts - Full email automation, segmentation
- Email + SMS - $35/mo for 251-500 contacts + SMS credits - Cross-channel flows
Enterprise
- Enterprise - Custom pricing - Dedicated CSM, advanced CDP features
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Open the full decision brief →Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.