Who is Klaviyo best for?

Best use cases for Klaviyo

• Shopify and Shopify Plus stores needing revenue attribution and predictive analytics per campaign
• DTC brands where cart abandonment, browse abandonment, and post-purchase flows drive significant revenue
• E-commerce marketers who optimize based on revenue-per-email rather than open rates or click rates
• Brands wanting combined email + SMS flows orchestrated in one platform with revenue tracking
• High-AOV e-commerce businesses where predictive CLV and churn prevention justify the premium pricing
• BigCommerce and WooCommerce stores needing native product catalog sync for dynamic content

Who should avoid Klaviyo?

• Not on an e-commerce platform—Klaviyo's value proposition is built around order data and revenue attribution
• B2B business needing lead scoring, ABM, and CRM pipeline management—HubSpot or Marketo are better
• Budget-constrained with 25,000+ contacts—Brevo or Omnisend offer similar e-commerce features at lower cost
• Simple newsletter and campaign needs without e-commerce—Mailchimp is cheaper and easier
• New store with <500 orders—predictive analytics won't have enough data to be useful
• SMS is not part of your strategy—you're paying premium positioning for a feature you won't use

Upgrade triggers for Klaviyo

• Contact list exceeds 250 (free tier cap)—pricing starts at $20/mo for 251–500 contacts
• Need SMS marketing—separate SMS plan required; credits purchased based on volume
• Need advanced reporting and benchmarks—available on higher tiers
• Multi-store management—requires higher-tier plan for multiple Shopify stores
• Need custom data science models and advanced CDP features—pushes toward enterprise pricing

Next steps