Alternatives — Marketing Automation
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Alternatives to Klaviyo
Common alternatives buyers consider, plus the simplest rule for when switching is worth it.
Sources linked — see verification below.
Freshness & verification
Alternatives to Klaviyo
Omnisend
Decision brief →
step-down
Similar e-commerce features (Shopify, flows, SMS) at 30–40% lower cost; less predictive analytics depth.
Mailchimp
Decision brief →
step-down
When e-commerce is secondary and you need general email campaigns with simpler setup and lower cost.
ActiveCampaign
Decision brief →
step-sideways
When you need CRM + automation for both B2B and e-commerce; broader but less e-commerce-specific.
Brevo
Decision brief →
step-sideways
Send-based pricing for large e-commerce lists with moderate automation—fraction of Klaviyo's cost.
Head-to-head comparisons
Klaviyo vs Mailchimp →
E-commerce brands on Shopify debating whether Klaviyo's premium pricing is justified by its native order data integration and revenue…
Klaviyo vs Omnisend →
The primary e-commerce email platform decision: Klaviyo's analytics premium versus Omnisend's value proposition for Shopify and WooCommerce…
Next steps
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.