Alternatives — Marketing Automation
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Alternatives to ActiveCampaign
Common alternatives buyers consider, plus the simplest rule for when switching is worth it.
Sources linked — see verification below.
Freshness & verification
Alternatives to ActiveCampaign
HubSpot Marketing Hub
Decision brief →
step-up
When you need native CRM + marketing all-in-one with enterprise attribution—but at 10–15x the cost.
Mailchimp
Decision brief →
step-down
When email campaign simplicity and template design matter more than automation workflow depth.
Brevo
Decision brief →
step-sideways
Send-based pricing for large lists with moderate automation needs—fraction of ActiveCampaign's cost at scale.
Klaviyo
Decision brief →
step-sideways
When e-commerce revenue attribution is the priority over general-purpose automation and CRM.
Head-to-head comparisons
ActiveCampaign vs Mailchimp →
The most common migration path in email marketing: teams outgrowing Mailchimp's basic automation seek ActiveCampaign's deeper workflows.
ActiveCampaign vs HubSpot Marketing Hub →
Growing businesses choosing between ActiveCampaign's mid-market value and HubSpot's enterprise breadth—the most common 'should I upgrade?'…
ActiveCampaign vs Marketo →
B2B marketing teams evaluating whether Marketo's enterprise depth justifies 10x the cost of ActiveCampaign's mid-market automation.
Next steps
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.