Product overview — Customer Support Medium

Gorgias

Gorgias is purpose-built for e-commerce: native order lookup, refund actions inside tickets, and Shopify-deep automation macros—priced per ticket volume, not per agent. Breaks when you need multi-channel beyond email/chat.

Sources linked — see verification below.

Freshness & verification

Last updated 2026-02-09 Intel generated 2026-02-09 2 sources linked

Who is this best for?

This is the fastest way to decide whether Gorgias is in the right neighborhood.

Best for
  • Shopify or BigCommerce stores (D2C, subscription, marketplace)
  • E-commerce support teams (5–50 agents) where order lookups dominate tickets
  • Teams wanting ticket-based pricing; scaling users without per-seat cost
  • Stores needing macros for refunds, discounts, order edits in-ticket
  • Support-driven revenue: upsell, retention, and order editing in one place
  • Integrations with Klaviyo, Recharge, Loop, Yotpo for customer context
Who should avoid
  • Not e-commerce; B2B, SaaS, or services—Zendesk/Freshdesk/Help Scout better
  • Ticket volume unpredictable; per-ticket overage can spike ($0.40/ticket Starter)
  • Need mature SLA policies and queue governance—Zendesk stronger
  • Chat-first, proactive engagement—Intercom's Fin and messaging better
  • Collaborative inbox over tickets—Front built for that
  • Already on Zoho CRM—Zoho Desk integrates natively

Sources & verification

Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.

  1. https://www.gorgias.com/pricing ↗
  2. Official website ↗