Product overview — Authentication & Identity
•
High
Microsoft Entra ID
Microsoft Entra ID is workforce identity when you’re already standardized on Microsoft 365/Azure. Great for conditional access and governance; heavier for pure customer CIAM flows.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether Microsoft Entra ID is in the right neighborhood.
Best for
- Organizations standardized on Microsoft 365 where workforce SSO, MFA, and conditional access are most naturally managed within the same platform that governs Teams, SharePoint, and Exchange.
- Enterprises with existing Microsoft commercial agreements where Entra ID P1 or P2 is included in M365 E3/E5 licensing — the incremental cost is zero for teams already paying for Microsoft's enterprise suite.
- IT teams that want Privileged Identity Management (PIM) for just-in-time privileged access, identity protection with risk-based conditional access, and access reviews that integrate natively with Azure DevOps and Microsoft's security toolchain.
Who should avoid
- You want a developer-first CIAM platform for customer login flows
- Your stack is primarily non-Microsoft and you need neutral integrations
- You need maximum customization over auth UX and flows
- You want usage-based MAU pricing for customer auth
- You need simple auth for a small app without enterprise governance
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.
Something outdated or wrong? Pricing, features, and product scope change. If you spot an error or have a source that updates this page, send us a correction. We prioritize vendor-verified updates and linkable sources.