Product overview — Authentication & Identity
•
Medium
AWS Cognito
AWS Cognito is AWS-native auth primitives. It can be cost-effective and cloud-aligned, but you pay in engineering time for UX, edge cases, and enterprise requirements.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether AWS Cognito is in the right neighborhood.
Best for
- AWS-native teams that want fewer external SaaS dependencies
- Apps with straightforward authentication and federation needs
- Products comfortable building custom UX and workflows
- Teams optimizing for cloud-native primitives and control
- Workloads already on AWS where identity is part of infra
Who should avoid
- You need enterprise-ready CIAM with minimal build effort
- You need SCIM provisioning and polished B2B admin features quickly
- You need extensive customization without building blocks overhead
- You want best-in-class login UX out of the box
- You need identity governance features for workforce identity
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.