Pricing for Auth0
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Growing MAUs and needing predictable cost controls
- Needing enterprise SSO features for customer procurement
- Needing SCIM provisioning and governance for larger tenants
- Needing advanced security policies (risk, anomaly detection, MFA at scale)
- Needing higher support/SLA as auth becomes mission-critical
What gets expensive first
- B2B identity often expands scope: SSO + SCIM + roles + audit needs
- Migrating users from legacy auth requires careful, staged cutovers
- Custom flows can lead to “identity logic sprawl” without guardrails
- Enterprise customers may require contract terms beyond the product plan
- Monitoring and incident response are part of the identity cost
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
- Starter - Usage-based - Baseline customer auth with limits (see pricing page)
- B2B - Enterprise features - SSO and tenant needs drive upgrades (see pricing page)
- Enterprise - Contracted - Higher assurance security, support, and governance (see pricing page)
Compare pricing trade-offs head-to-head
Use these comparisons when you are down to two finalists and need a clearer trade-off view.
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.
Something outdated or wrong? Pricing, features, and product scope change. If you spot an error or have a source that updates this page, send us a correction. We prioritize vendor-verified updates and linkable sources.