Pricing behavior — Authentication & Identity
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Pricing
Pricing for Auth0
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Sources linked — see verification below.
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Growing MAUs and needing predictable cost controls
- Needing enterprise SSO features for customer procurement
- Needing SCIM provisioning and governance for larger tenants
- Needing advanced security policies (risk, anomaly detection, MFA at scale)
- Needing higher support/SLA as auth becomes mission-critical
What gets expensive first
- B2B identity often expands scope: SSO + SCIM + roles + audit needs
- Migrating users from legacy auth requires careful, staged cutovers
- Custom flows can lead to “identity logic sprawl” without guardrails
- Enterprise customers may require contract terms beyond the product plan
- Monitoring and incident response are part of the identity cost
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
Enterprise
- Starter - Usage-based - Baseline customer auth with limits (see pricing page)
- B2B - Enterprise features - SSO and tenant needs drive upgrades (see pricing page)
- Enterprise - Contracted - Higher assurance security, support, and governance (see pricing page)
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Open the full decision brief →Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.