Product overview — Marketing Automation
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Low
Omnisend
E-commerce marketing automation with pre-built Shopify/WooCommerce workflows, email + SMS + push in one plan. Free for 250 contacts; Standard at $16/mo for 500 contacts.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether Omnisend is in the right neighborhood.
Best for
- Small to mid-size Shopify/WooCommerce stores wanting e-commerce automation at lower cost than Klaviyo
- E-commerce brands wanting email + SMS + push in one plan without managing separate channel tools
- Stores needing quick setup: pre-built automation flows can be live within hours, not weeks
- Budget-conscious DTC brands that need 80% of Klaviyo's functionality at 60% of the cost
- WooCommerce and BigCommerce stores (where Klaviyo's integration is less mature than Shopify)
- Brands prioritizing list building with integrated popups, forms, and landing pages
Who should avoid
- Need advanced predictive analytics and CLV modeling—Klaviyo's data science features are superior
- High-AOV brand where per-email revenue precision justifies Klaviyo's premium pricing
- B2B business with lead nurturing needs—Omnisend has zero B2B capabilities
- Need advanced segmentation with custom events and computed properties—Klaviyo or ActiveCampaign are better
- Large list (50,000+) with moderate engagement—Brevo's send-based pricing is significantly cheaper
- Need deep CRM integration—Omnisend's integrations are limited to e-commerce platforms
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.