Product overview — Marketing Automation
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High
Marketo
Enterprise B2B marketing automation platform (Adobe) with advanced lead scoring, ABM, multi-touch attribution, and deep Salesforce integration. Custom pricing starts at ~$895/mo.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether Marketo is in the right neighborhood.
Best for
- Enterprise B2B companies (500+ employees) with dedicated marketing operations teams
- Salesforce-heavy organizations needing deep bidirectional CRM sync and custom object mapping
- ABM-focused teams running named account programs with multi-channel orchestration
- Marketing leaders needing multi-touch attribution tied to pipeline and revenue metrics
- Companies already in the Adobe ecosystem (Creative Cloud, Analytics, Experience Platform)
- Organizations with complex lead lifecycle stages requiring custom scoring and routing logic
Who should avoid
- Budget under $1,000/mo—Marketo's entry tier starts at ~$895 and typical costs are $2,000+/mo
- Team lacks dedicated marketing ops—the platform requires technical expertise to configure and maintain
- E-commerce/DTC business—Marketo has no native Shopify integration or revenue-per-email tracking
- Small team (<10 people) wanting quick self-serve setup—HubSpot or ActiveCampaign are faster to value
- Need beautiful email templates and easy visual builder—Marketo's email editor is dated
- Using HubSpot CRM—the integration is functional but not native like with Salesforce
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.