Product overview — Marketing Automation
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Medium
HubSpot Marketing Hub
All-in-one inbound marketing platform with native CRM integration, email automation, landing pages, and multi-touch attribution. Free tier generous; Professional at $800/mo for 2,000 contacts unlocks workflows.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether HubSpot Marketing Hub is in the right neighborhood.
Best for
- B2B SaaS companies needing marketing-sales alignment with native CRM data sharing
- Inbound marketing teams running content, SEO, social, and email from one platform
- Mid-market companies (10–200 employees) ready to invest in Professional tier
- Teams with existing HubSpot CRM wanting to add marketing automation without integration overhead
- Marketing leaders needing multi-touch attribution to prove ROI to executive stakeholders
- Companies prioritizing onboarding speed—HubSpot Academy and guided setup reduce time-to-value
Who should avoid
- Budget under $800/mo—free and Starter tiers lack the automation that defines the platform
- E-commerce-first business needing native Shopify order data and revenue-per-email—Klaviyo is better
- Team under 5 people with simple email needs—paying $800/mo for automation you won't fully use
- Already standardized on Salesforce CRM—Marketo's native Salesforce sync is deeper
- Need enterprise ABM and advanced lead scoring models—Marketo's scoring engine is more flexible
- Large dormant contact lists—contact-based pricing penalizes you for storing inactive records
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.