Product overview — Marketing Automation
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Low
Brevo
Multi-channel marketing platform (formerly Sendinblue) with send-based pricing, unlimited contacts, and email + SMS + WhatsApp + chat. Free: 300 emails/day; Starter at $25/mo for 20,000 emails.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether Brevo is in the right neighborhood.
Best for
- Businesses with large contact lists (50,000+) but moderate send frequency—send-based pricing saves 3-10x
- European companies needing GDPR compliance with EU data hosting
- Teams wanting email + SMS + WhatsApp + chat in one platform without per-channel fees
- Budget-conscious businesses that need transactional and marketing email in one platform
- Non-profits and education organizations with large donor/alumni lists and infrequent campaigns
- Teams migrating from Mailchimp to cut costs without losing core functionality
Who should avoid
- Need advanced conditional automation—ActiveCampaign's workflow builder is significantly more capable
- Email template design quality is a top priority—Mailchimp's builder is more polished
- E-commerce brand needing revenue attribution per email—Klaviyo or Omnisend are purpose-built
- Need CRM with sales pipelines and deal tracking—Brevo's CRM is basic; HubSpot or ActiveCampaign are better
- Deliverability is mission-critical—test carefully; historical deliverability rankings are mixed
- Need enterprise B2B features like ABM, lead scoring models, and multi-touch attribution
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.