Pricing behavior — Marketing Automation
•
Pricing
Pricing for Omnisend
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Sources linked — see verification below.
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Contact list exceeds 250 (free tier cap)—Standard starts at $16/mo
- Need SMS credits beyond the 60/mo included—additional credits or Pro tier ($59/mo)
- Need advanced reporting and segment comparisons—Pro tier features
- Multiple store management—requires higher tier for cross-store campaigns
- Need priority support and dedicated account manager—Pro tier
What gets expensive first
- SMS credits on Standard (60/mo) are minimal—a single SMS campaign to 500 contacts exceeds the included credits
- Web push notification delivery depends on browser support—Safari has limited push support
- Product recommendation accuracy depends on catalog size and order history volume
- No native Facebook/Google Ads integration for retargeting audiences—requires Shopify or manual setup
- Email builder product blocks require active product catalog sync—broken sync = broken emails
- Free tier is limited to 250 contacts and 500 emails—forces upgrade very quickly for active stores
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
Free
- Free - $0 for 250 contacts - 500 emails, 60 SMS, 500 push/mo
Plans
- Standard - $16/mo for 500 contacts - Unlimited emails, 60 SMS, automation
- Pro - $59/mo for 500 contacts - Unlimited emails, SMS credits, advanced reporting
Enterprise
- Enterprise - Custom pricing - Dedicated account manager, migration support
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Open the full decision brief →Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.