Pricing behavior — Marketing Automation
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Pricing
Pricing for Brevo
How pricing changes as you scale: upgrade triggers, cost cliffs, and plan structure (not a live price list).
Sources linked — see verification below.
Freshness & verification
Pricing behavior (not a price list)
These points describe when users typically pay more and what usage patterns trigger upgrades.
Actions that trigger upgrades
- Need marketing automation (workflows, lead scoring basics)—requires Business tier ($65/mo)
- Need A/B testing and send time optimization—Business tier
- Need advanced segmentation with AND/OR logic—Business tier
- Email volume exceeds 20,000/mo—higher volume plans or Enterprise custom pricing
- Need dedicated IP for deliverability—Enterprise tier
What gets expensive first
- Daily sending limit on Free tier (300/day) means you can't batch-send to a large list in one day
- SMS and WhatsApp credits purchased separately—per-message pricing varies by country
- Shared IP deliverability on lower tiers can be affected by other senders on the same pool
- Advanced automation features (e.g., predictive send time) limited compared to competitors
- Brevo Sales Platform (CRM, pipeline) is a separate product with separate pricing
- Contact attribute storage is less structured than HubSpot's custom properties—workarounds needed for complex data models
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend SKUs.
Free
- Free - $0 for unlimited contacts - 300 emails/day, basic campaigns
Plans
- Starter - $25/mo for 20,000 emails - No daily limit, basic analytics
- Business - $65/mo for 20,000 emails - Automation, A/B testing, advanced segmentation
Enterprise
- Enterprise - Custom pricing - Dedicated IP, priority support, SSO
Next step: constraints + what breaks first
Pricing tells you the cost cliffs; constraints tell you what forces a redesign.
Open the full decision brief →Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.