Who is HubSpot Marketing Hub best for?

Best use cases for HubSpot Marketing Hub

• B2B SaaS companies needing marketing-sales alignment with native CRM data sharing
• Inbound marketing teams running content, SEO, social, and email from one platform
• Mid-market companies (10–200 employees) ready to invest in Professional tier
• Teams with existing HubSpot CRM wanting to add marketing automation without integration overhead
• Marketing leaders needing multi-touch attribution to prove ROI to executive stakeholders
• Companies prioritizing onboarding speed—HubSpot Academy and guided setup reduce time-to-value

Who should avoid HubSpot Marketing Hub?

• Budget under $800/mo—free and Starter tiers lack the automation that defines the platform
• E-commerce-first business needing native Shopify order data and revenue-per-email—Klaviyo is better
• Team under 5 people with simple email needs—paying $800/mo for automation you won't fully use
• Already standardized on Salesforce CRM—Marketo's native Salesforce sync is deeper
• Need enterprise ABM and advanced lead scoring models—Marketo's scoring engine is more flexible
• Large dormant contact lists—contact-based pricing penalizes you for storing inactive records

Upgrade triggers for HubSpot Marketing Hub

• Need automation workflows—requires Professional ($800/mo minimum)
• Need multi-touch revenue attribution—requires Enterprise ($3,600/mo)
• Contact count exceeds tier limits—costs jump significantly at 10,000, 25,000, and 50,000 contacts
• Need custom objects and computed properties—Enterprise tier only
• Need adaptive testing and predictive lead scoring—Enterprise tier only

Next steps