Best for — Marketing Automation
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Low
Who is Brevo best for?
Quick fit guide: Who is Brevo best for, who should avoid it, and what typically forces a switch.
Sources linked — see verification below.
Freshness & verification
Best use cases for Brevo
- Businesses with large contact lists (50,000+) but moderate send frequency—send-based pricing saves 3-10x
- European companies needing GDPR compliance with EU data hosting
- Teams wanting email + SMS + WhatsApp + chat in one platform without per-channel fees
- Budget-conscious businesses that need transactional and marketing email in one platform
- Non-profits and education organizations with large donor/alumni lists and infrequent campaigns
- Teams migrating from Mailchimp to cut costs without losing core functionality
Who should avoid Brevo?
- Need advanced conditional automation—ActiveCampaign's workflow builder is significantly more capable
- Email template design quality is a top priority—Mailchimp's builder is more polished
- E-commerce brand needing revenue attribution per email—Klaviyo or Omnisend are purpose-built
- Need CRM with sales pipelines and deal tracking—Brevo's CRM is basic; HubSpot or ActiveCampaign are better
- Deliverability is mission-critical—test carefully; historical deliverability rankings are mixed
- Need enterprise B2B features like ABM, lead scoring models, and multi-touch attribution
Upgrade triggers for Brevo
- Need marketing automation (workflows, lead scoring basics)—requires Business tier ($65/mo)
- Need A/B testing and send time optimization—Business tier
- Need advanced segmentation with AND/OR logic—Business tier
- Email volume exceeds 20,000/mo—higher volume plans or Enterprise custom pricing
- Need dedicated IP for deliverability—Enterprise tier
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.