Alternatives — Marketing Automation
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Alternatives to Marketo
Common alternatives buyers consider, plus the simplest rule for when switching is worth it.
Sources linked — see verification below.
Freshness & verification
Alternatives to Marketo
HubSpot Marketing Hub
Decision brief →
step-down
When you need marketing automation with CRM but don't have dedicated ops—faster time-to-value at lower cost.
ActiveCampaign
Decision brief →
step-down
Mid-market automation with CRM and scoring at $49–$149/mo vs Marketo's $895+/mo; sufficient for most B2B needs.
HubSpot Marketing Hub
Decision brief →
same tier
The primary enterprise alternative—HubSpot's all-in-one vs Marketo's specialization with Salesforce.
Head-to-head comparisons
Marketo vs HubSpot Marketing Hub →
Enterprise B2B marketing teams choosing between HubSpot's integrated convenience and Marketo's specialized depth for lead scoring and…
Marketo vs ActiveCampaign →
B2B marketing teams evaluating whether Marketo's enterprise depth justifies 10x the cost of ActiveCampaign's mid-market automation.
Next steps
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.