Alternatives — Marketing Automation
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Alternatives to Mailchimp
Common alternatives buyers consider, plus the simplest rule for when switching is worth it.
Sources linked — see verification below.
Freshness & verification
Alternatives to Mailchimp
ActiveCampaign
Decision brief →
step-up
When you outgrow Mailchimp's automation and need conditional workflows, CRM, and lead scoring.
Brevo
Decision brief →
step-sideways
Send-based pricing saves 50–80% on large lists; similar feature set for basic email + automation.
Klaviyo
Decision brief →
step-sideways
When you're on Shopify and need revenue-per-email attribution that Mailchimp can't provide.
Omnisend
Decision brief →
step-sideways
E-commerce automation with pre-built Shopify flows and SMS+push in one plan—more focused than Mailchimp.
Head-to-head comparisons
Mailchimp vs ActiveCampaign →
The most common migration path in email marketing: teams outgrowing Mailchimp's basic automation seek ActiveCampaign's deeper workflows.
Mailchimp vs Klaviyo →
E-commerce brands on Shopify debating whether Klaviyo's premium pricing is justified by its native order data integration and revenue…
Mailchimp vs Brevo →
The pricing model showdown: teams on Mailchimp discovering Brevo's send-based billing can cut their email marketing costs by 50-80% at…
Next steps
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.