Alternatives — Marketing Automation
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Alternatives to HubSpot Marketing Hub
Common alternatives buyers consider, plus the simplest rule for when switching is worth it.
Sources linked — see verification below.
Freshness & verification
Alternatives to HubSpot Marketing Hub
Marketo
Decision brief →
step-up
When enterprise B2B with Salesforce-native ABM and advanced lead scoring outweighs HubSpot's all-in-one convenience.
ActiveCampaign
Decision brief →
step-down
Same automation depth at 60–80% lower cost; CRM included at Plus tier ($49/mo vs HubSpot's $800/mo Professional).
Mailchimp
Decision brief →
step-down
When you only need email campaigns and basic automation without CRM integration or lead scoring.
Brevo
Decision brief →
step-sideways
Send-based pricing for teams with large contact lists and moderate automation needs—fraction of HubSpot's cost.
Head-to-head comparisons
HubSpot Marketing Hub vs Marketo →
Enterprise B2B marketing teams choosing between HubSpot's integrated convenience and Marketo's specialized depth for lead scoring and…
HubSpot Marketing Hub vs ActiveCampaign →
Growing businesses choosing between ActiveCampaign's mid-market value and HubSpot's enterprise breadth—the most common 'should I upgrade?'…
Next steps
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.