Product overview — Customer Support
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Medium
Front
Front is built for teams where collaborative inbox workflows matter more than traditional ticket queues: agencies, operations teams, and B2B companies managing high-context conversations across email, SMS, and social.
Sources linked — see verification below.
Freshness & verification
Who is this best for?
This is the fastest way to decide whether Front is in the right neighborhood.
Best for
- Agencies and ops teams managing client email/SMS/social in shared inboxes
- B2B account and customer success with multi-touch, high-context conversations
- Teams where collaborative commenting and drafts matter more than ticket queues
- Inbound sales and support blended; one inbox for leads and support
- Professional services with client communication across channels
- Teams wanting conversation-centric UX over ticket-centric Zendesk/Freshdesk
Who should avoid
- Traditional ticket-queue workflows; Zendesk/Freshdesk built for that
- E-commerce with order lookup—Gorgias native
- Chat-first, AI deflection—Intercom's Fin and chat UX stronger
- Budget-conscious; Growth $59/seat + AI add-ons = $79–99/seat
- Single-channel (email-only) at scale; Help Scout or Zoho Desk cheaper
- Need mature SLA policies and breach tracking—Front's ticketing lighter
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.