Quick signals
What this product actually is
Help Scout is optimized for teams that want email-based support done well: clean shared inboxes, collision detection, and a simple knowledge base—without the configuration overhead of enterprise platforms.
Pricing behavior (not a price list)
These points describe when users typically pay more, what actions trigger upgrades, and the mechanics of how costs escalate.
Actions that trigger upgrades
- Outgrow 2 mailboxes—additional Inboxes $10/mo each
- Need 2+ Docs sites—$20/mo per additional site
- Workflows exceed 150 (Standard) or 500 (Plus)—Pro required for unlimited
- Team grows beyond 25 (Standard) or 50 (Plus) users
- SSO/SAML required—add-on on Plus or native on Pro
- HIPAA compliance—Pro tier with dedicated onboarding
When costs usually spike
- Additional Inboxes $10/mo, Docs sites $20/mo; multi-inbox/multi-docs add 30%+ to bill
- Contacts: Free 100/mo; paid plans unlimited but 'contact' definition matters for billing
- AI Answers $0.75/resolution; can set monthly cap but disables when hit
- Integrations: Free limited to 1; Plus+ for Salesforce, HubSpot, Jira
- API rate limits (200–800/min) can throttle high-volume integrations
- Light users and beacon: verify seat vs user math for pricing
Plans and variants (structural only)
Grouped by type to show structure, not to rank or recommend specific SKUs.
Plans
- Standard - $25/user/mo - 2 mailboxes, basic shared inbox
Enterprise
- Plus - $50/user/mo - Custom fields and advanced permissions
- Pro - custom - Enterprise features and SLA
Costs and limitations
Common limits
- Standard caps at 2 mailboxes; additional Inboxes = $10/mo add-on each
- Standard caps at 25 users; Plus at 50; Pro minimum 10 users
- Omnichannel weaker than Zendesk/Freshdesk; email and chat primary
- No native e-commerce order lookup; Gorgias for Shopify
- Reporting and analytics less advanced; 30-day history on Standard, 2-year on Plus
- Integrations limited to 1 on Free; Salesforce, HubSpot, Jira on Plus+
What breaks first
- Multi-inbox and multi-Docs: $10–20/mo each adds up; 5 Inboxes = +$40/mo
- Workflow limit (150 Standard, 500 Plus) hits as automation grows
- User cap: 25 Standard, 50 Plus; Pro minimum 10 users—pricing jump
- Reporting: 30-day history on Standard forces Plus for 2-year retention
- API rate limits throttle integrations at scale
- Omnichannel and ticket-queue depth lag Zendesk/Freshdesk
Decision checklist
Use these checks to validate fit for Help Scout before you commit to an architecture or contract.
- Ticket queue vs conversational support model: Is email/chat resolution threaded or formal tickets?
- Per-agent vs per-ticket pricing model: What is your projected ticket volume vs agent count?
- Enterprise depth vs simplicity and adoption: How many integrations and workflow automations do you need?
- General-purpose vs vertical-specific (e-commerce): Does order lookup and refund-in-ticket dominate your support queue?
- Upgrade trigger: Outgrow 2 mailboxes—additional Inboxes $10/mo each
- What breaks first: Multi-inbox and multi-Docs: $10–20/mo each adds up; 5 Inboxes = +$40/mo
Implementation & evaluation notes
These are the practical "gotchas" and questions that usually decide whether Help Scout fits your team and workflow.
Implementation gotchas
- Integrations: Free limited to 1; Plus+ for Salesforce, HubSpot, Jira
- API rate limits (200–800/min) can throttle high-volume integrations
- Simplicity and clean UX → Less depth than Zendesk/Freshdesk for complex workflows
- Integrations limited to 1 on Free; Salesforce, HubSpot, Jira on Plus+
- SSO/SAML add-on on Plus; HIPAA on Pro; enterprise features require Pro
- API rate limits: 200/min Standard, 400 Plus, 800 Pro—can throttle integrations
Questions to ask before you buy
- Which actions or usage metrics trigger an upgrade (e.g., Outgrow 2 mailboxes—additional Inboxes $10/mo each)?
- Under what usage shape do costs or limits show up first (e.g., Additional Inboxes $10/mo, Docs sites $20/mo; multi-inbox/multi-docs add 30%+ to bill)?
- What breaks first in production (e.g., Multi-inbox and multi-Docs: $10–20/mo each adds up; 5 Inboxes = +$40/mo) — and what is the workaround?
- Validate: Ticket queue vs conversational support model: Is email/chat resolution threaded or formal tickets?
- Validate: Per-agent vs per-ticket pricing model: What is your projected ticket volume vs agent count?
Fit assessment
Good fit if…
- Small teams (5–25 users) where email is primary support channel
- Startups wanting free tier (5 users, 1 Inbox) with no expiration
- Teams prioritizing simplicity and clean UX over feature depth
- B2B support with shared inbox and company/contact grouping (Plus+)
- Teams needing workflows and routing without Zendesk-level complexity
- Product companies with Docs + Beacon for self-service and light chat
Poor fit if…
- Heavy ticketing, SLA policies, queue-centric workflows—Zendesk/Freshdesk better
- E-commerce with order lookup—Gorgias native; Help Scout requires integrations
- Chat-first, AI deflection–led support—Intercom's Fin and chat UX stronger
- Team over 50 users; tier limits and scaling cost add up
- Need 1,000+ integrations; Help Scout's marketplace smaller
- Collaborative inbox for multi-touch B2B—Front built for that
Trade-offs
Every design choice has a cost. Here are the explicit trade-offs:
- Simplicity and clean UX → Less depth than Zendesk/Freshdesk for complex workflows
- Free plan (5 users, 1 Inbox) → Inbox and Docs add-ons add cost at scale
- Email-centric strength → Omnichannel and chat less mature
- Standard $25 entry → Workflow and user limits force tier upgrades
- AI Answers $0.75/resolution → Variable cost at volume vs flat AI add-ons
Common alternatives people evaluate next
These are common “next shortlists” — same tier, step-down, step-sideways, or step-up — with a quick reason why.
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Zendesk — step-upWhen SLA policies, queue depth, and 1,200+ integrations justify $55+/agent.
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Freshdesk — step-sidewaysTicketing-first; Growth $15/agent; Free 2 agents for 6 months.
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Intercom — step-sidewaysChat-first and AI deflection (Fin); Essential $39/seat.
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Zoho Desk — step-downFree forever for 3 agents; Professional $23/agent; Zoho CRM integration.
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Front — step-sidewaysCollaborative inbox for multi-touch conversations; agencies and ops teams.
Sources & verification
Pricing and behavioral information comes from public documentation and structured research. When information is incomplete or volatile, we prefer to say so rather than guess.